Citadel, a specialist electronic advertising and marketing agency, introduces an increased search engine optimization service for plastic surgeons, focusing on on-line presence, person engagement, and technique growth. Lauren's focus on ROI and passion for finding the critical details that change projects from great to fantastic include establishing a grand range multivariate test framework using fractional factorial analysis for understanding ROI potential in digital media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a forecast technique for predicting ROI prior to media financial investment.

A 25-year expert in the medical care marketing and advertising room, Tracey started her career as a firm account individual for a range of pharma brands and later on pioneered the advertising effort to launch a first-of-its kind website in the eyeglasses and eyecare area.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic distinction in the sector. She believes Underscore is the model for how media and advertising companies should, and will, evolve in the future.

While at Underscore, she spent 3 years educating Internet search engine Advertising at the WSE College in Krakow. Among her favorites memories of working at Underscore was years back, when they figured out how to map Nielsen information to Yahoo's target market base and confirm out ROI from fortress surgeon digital marketing - https://www.deviantart.com/mikelehrer97/art/1204669784 media to retail acquisition.